The starting point for any extraordinary product is good design. At GPV, dedicated design and product application capabilities can help ensure the basis for successful manufacturing. Felix Tobler, Head of Design & Engineering, explains the processes leading up to a successful product design at GPV and the ambition to partner with customers across the entire product life cycle.
“Most often, decisions made in the design phase determine whether a product becomes a success or not. It can relate to the technical specifications of a product or simply to optimisations that reduce material costs, improve logistics, or reduce production times. But design is so much more," Felix Tobler explains. "We always test for human interaction and actual use scenarios. How does the final product perform in daily use? And does it live up to the specific requirements of its user environment?"
Ability to see the light at the end of the tunnel According to Felix Tobler, successful design requires a close and on-going dialogue with the customer to ensure the desired results: “Developing a new design or product does take time. You can produce a prototype in a few weeks, but it takes longer to design a viable product. That is why I always instruct our teams to keep an eye on the light at the end of the tunnel. You need to keep the user-scenario top of mind. Ideally, you want the design to remain unchanged when it enters production. Changes during production are much more expensive and time-consuming, so we always strive to hit the mark the first time around.”
From supplier to partner
GPV’s continued focus on design & engineering is ultimately a way of offering customers a true partnership with increased support and responsibility for the products throughout the entire life cycle:
“When we handle the entire life cycle, we can protect IP and product knowledge, and we can support and speed up time to market, while letting our customers focus on the next product generation. To do this, we have defined success factors that must be in place: cost-efficiency coming from e.g. care management and our global footprint; reducing time to market through intrinsic knowledge about processes, infrastructure and fast prototyping; quality through life- cycle expertise from NPI to after sales support; and the right competences across everything from supply chain to innovation,” Felix Tobler concludes.